Interact with EBMS Data from Other Applications
Quickly read, write, and create EBMS data from applications using a standard API (Application Programming Interface). Valuable CRM, production, scheduling, marketing, reporting, and web tools can interact with back-end EBMS data.
In its simplest form an API allows one application to talk to another application. This could be used to connect EBMS data and catalog to popular shopping carts, interact with complex product configurators, give your salesman access to customer accounts from a mobile app, and interface with powerful business software to create data visualizations and reports.